Driving on the other side of the road doesn’t seem like that big of a deal - until you try it. Keep Left allows the United Kingdom’s millions of annual visitors to take a series of fun, safe test drives courtesy of the country’s top car hire service:
Enterprise UK
Keep Left
Keep Left will be a standalone app - downloadable from any app store.
Once downloaded, users will be plunged into a cheeky, retro-style gaming experience.
Explore every corner of the UK to get a feel for the various driving scenarios you’d encounter.
Gameplay will put our users in the (British) driver’s seat; allowing them to acclimate visually to driving a car with the steering wheel and oncoming traffic on the right.
Tilt your phone left or right to steer while familiarizing yourself with UK-specific traffic conditions.
At the end of each drive players will receive a driver rating.
They’ll then be able to share & compare their ratings.
And to cap it off we’ll send players discounts tailored to their in-game experiences; encouraging them to convert from Keep Left enthusiasts into Enterprise UK customers:
